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Welcome to the Branch Out Blog
Scroll for social media tips and insights, nonprofit marketing strategies and tactics and how to live a more impactful life.
Must reads
Empowering Your Volunteer Social Media Team: What Leadership Needs to Know
Here's what many leaders don't realize: throwing volunteers into social media without structure doesn't just create mediocre results—it creates stressed-out volunteers and inconsistent messaging that can harm your brand.
In this article, we explore why social media strategy matters for volunteer teams, what nonprofit leaders need to provide before a single volunteer touches their accounts, and how even a minimal investment in a foundation can dramatically improve results while respecting volunteers' time and commitment.
Read the full blog to discover the essential elements every volunteer social media team needs to succeed, featuring insights from our recent work with Friends of Fairmont Park.
April Nonprofit Social Media Calendar: Awareness Months & Key Dates
Planning your April content but drawing a blank? You're in luck! April offers a rich array of awareness months, holidays, and observances that nonprofit organizations can leverage for authentic, mission-aligned content.
What are timing hooks? They're simply noteworthy dates, events, or observances you can "hook" your content to—making your posts more relevant and timely.
From Autism Acceptance Month to Earth Day, this guide provides the key dates you need for effective April content planning. Just remember—don't post about these occasions unless you have something meaningful to contribute or a genuine connection to the cause.
What Your Social Media Numbers Are Really Telling You: A Nonprofit Leader's Guide
Most nonprofit leaders I meet have never looked at their social media analytics. And the few who do? They often don't know what the numbers actually mean or which ones they should care about.
Those mysterious numbers hold the key to making your social media work for your mission instead of feeling like yet another task on your to-do list. Your analytics aren't just confusing metrics—they're actually your audience telling you exactly what they want from you.
These insights don't just make your social media better—they make your entire communication strategy more effective.
How to Engage and Grow Your Nonprofit Social Media Audience
Discover how to elevate your nonprofit's social media with effective engagement strategies. This blog outlines practical steps to transform passive followers into active community members, enhancing your online presence and interaction. Perfect for nonprofits aiming to strengthen connections and increase impact. Dive in to start enhancing your engagement today!
Should Nonprofits Use AI? Benefits and Strategies for Effective Marketing
YES, your nonprofit should use AI. AI tools can help solve the age-old problem of not being able to hire someone to take on marketing leading to team members that are stretched too thin while being asked to take on tasks they aren’t skilled at. Read on to learn how to start using AI in your marketing.
What nonprofits should post about in May
Take advantage of the timing hooks in May. From awareness months, weeks or days, holidays and more add you voice to the conversation.
20 ways nonprofits can use AI in their marketing
AI tools can be daunting. Here are practical ways you can utilize AI to improve your marketing and grow your nonprofit.
The Power of Cohesive Branding on Social Media and How to Do It
In this digital age, where attention spans are shorter than ever, consistent and cohesive branding on social media is your secret weapon. It's not just about colors and logos; it's about creating an experience, building trust, and fostering connections. Let's dive into the transformative power of consistency in building your brand on social media
Mastering Content Repurposing For Social Media: Tips, Tricks, and Examples
Mastering the art of repurposing content saves you time, brain power, creative juices and keeps your content more cohesive. Dive in to learn how to work smarter, not harder and create loads of content from pieces you’ve already produced.
Meet Josi
I’m Josi, owner and CEO of Branch Out Social! And I’m here to tell my story. I wanted to really spill the beans and get into more of the nitty gritty than any website “About” page could handle-so you could really get to know me. Keep skimming this fun read where I share bits of my past that will make you giggle, cry and be inspired.
Grab the free guide:
AI Prompt Builder for Nonprofits
This tool guides you through the process of creating effective content prompts so the AI gives you on brand and effective content!