Community Action Partnership of Utah
The Community Action Partnership of Utah is the state association for nine community action agencies across the state of Utah. The National Community Action Network was created after the passing of the Economic Opportunity Act of 1964. Each state and local community action organization addresses local poverty issues unique to each state and community.
CAP Utah provides training and support for their member agencies along with advocacy efforts for local poverty issues.
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Nonprofit agency combatting poverty
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Monthly management including:
Social media strategy
Content Creation
Engagement Monthly analytics Add on: monthly blog and email newsletter -
Create clear messaging on who the are and what they do as a state association
Expand their reach & inform their audience of beneficial programs and events and highlight the work of their member agencies Grow their audience Utilize social media to support advocacy efforts -
Optimized Profiles
Before
After
Before
After
Social Media Results
Results after our first month of working together. For many accounts that haven’t been very active, big results like this occur as we go from 0-100 and they level off month over month.
Results after our first three months working together.
Sustained results from one of our most recent months (February 2024).
results:
Website Traffic
Consistent blogging, increased social media posting, often with a call to action to visit CAP Utah’s website and monthly newsletters, have lead to increased web traffic.
Results:
Website visits: Increased by 25%
Website actions: Increased by 427%
results:
Email Newsletters
Before we started working together, CAP Utah’s monthly newsletter was inconsistent. With a large mailing list that includes agency partners, clients and potential clients, it was imperative that CAP Utah improve their newsletter consistency. Now, the CAP Utah team has peace of mind that newsletters filled with the important information their audience needs is sent on a regular basis, with the list continuing to grow.
Results:
Highest performing newsletter:
Open rate: 43%
Click-to-open rate: 48%
Overall performance:
Open rate: 29%
Click-to-open rate: 33%
Click rate: 9%
Ready to hit your social media goals?
I’d love to join your team and amplify the results of your social media efforts to drive your audience to take action. Let’s get to know each other on a call and see how I can best serve you in your organization! Click the button below to book a strategy call with me.